Your offer
What to put in your wholesale offer
A store buyer who reads about a new brand wants to know, in a few seconds, whether it is worth a reply. Five short answers decide it. Here they are, with examples.
In StockistScout the offer is its own part of the setup, and its answers go into every email your agent writes. The review also checks them: an email can only promise what your offer says. So it pays to get them right once.
1. Minimum order
The first question of every buyer: how much do I have to commit? A low opening order gets more first orders; you can ask for more on reorders.
- Good: “Opening order from $150, reorders from $100.”
- Good: “12 pieces per style, mix and match across the collection.”
- Costs replies: “MOQ 500 units per SKU” to a small boutique.
2. Payment terms
Say how and when they pay. Independent stores like to pay by card for a first order, and many expect payment terms once they reorder.
- “First order by card; Net 30 from the second order.”
- “Order on our wholesale site, or on a wholesale marketplace with its own terms.”
3. Samples
Be clear either way. If you send samples, say how many and whether they are free. If you do not, offer a way to judge the quality without risk.
- “Free sample of two best sellers for stores with a shop front.”
- “No samples, but your opening order can be as small as six pieces.”
4. An opening offer
A reason to say yes this month. Keep it simple, true and easy to check.
- “Free shipping on your first order.”
- “10% off the opening order.”
- “Free shipping in the United States on orders of $1,000 or more.”
Only what is true. The setup coach never invents a discount, and the review stops any email that promises more than your offer says. If you do not have an opening offer, say nothing rather than something vague.
5. The next step
Tell the buyer exactly what to do: reply for the catalogue, open a wholesale account, or book a call. One step, not three. Your agent ends every email with it, and its button goes where you say.
Put it together
This is what a complete offer looks like, written the way you would answer the questionnaire:
Opening order from $150, reorders from $100. First order by card, Net 30 after that. No samples: the opening order can be six pieces. Free shipping on your first order. Reply and we send the wholesale catalogue and price list.
Five lines, and the buyer knows everything needed to decide whether to answer. Add your best sellers from your store, and every email shows a few of them as a sample of what you sell.
Ready to write yours? See how the setup works.
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